The last thing you probably want to be reading is yet another post about the impact of Coronavirus, or COVID-19. And, perhaps the reason you are reading this is because you have some time on your hands because business is slow. We don’t want to dwell on the struggles that all businesses are facing right now. Instead, we want to help you think of some ways you can take advantage of the extra time you might have right now to prepare your business to make a strong return once we get through all of this.

It can be tempting to simply put up a “temporarily closed” sign or to scale back while continuing with the same business as usual strategy, but the reality is that we must adapt to the current situation and prepare for what comes next. We’re going to build a series of thoughts for you to consider for your business and provide some solutions to help you stay on the minds of your customers.

Google My Business

Customers are most likely searching for your products and services online, and you will want to be sure they are aware of any changes in your business hours, limitations in your product or service offerings, and any other information that will help them plan accordingly. This includes making sure all of your social media accounts and your website are up to date, but in this post we are going to focus on Google My Business.

What is Google My Business?

Google My Business, or GMB, is close to being as important (or in some ways is more important) than your business website. Google wants its users to find business listings that are most relevant to what the user is searching for. It is not just based on whether the business is related to the keywords the user search for, but also how close the business is relative to the user’s current location. Google places these listings right at the top of the search results, so they are the first results that users see when searching. The information for these listings comes from Google My Business profiles, so you will want to ensure the information listed about your business is accurate. It takes some time to get your business location verified for your GMB profile, so if you don’t already have one you should get started right away.

Sync Your Business Information Across the Web from One Place!

 

Listing Optimization Suite by SpinnerMediaDid you know with SpinnerMedia you can build and manage a great online business profile in one place, and sync it with Google My Business, your social sites like Facebook and Twitter, and many other business listing websites like Yelp? Check out our Listing Optimization Suite software.

Sync Your Business Information Across the Web from One Place!

 

Listing Optimization Suite by SpinnerMedia

Did you know with SpinnerMedia you can build and manage a great online business profile in one place, and sync it with Google My Business, your social sites like Facebook and Twitter, and many other business listing websites like Yelp? Check out our Listing Optimization Suite software.

What Can I Do with GMB?

Besides ensuring your business address, contact phone, website, and hours are accurate; there are other tools to keep your customers informed. By the way… Google has provided some guidance HERE on updating your GMB profile with changes or even temporary closures as it relates to COVID-19.

Manage Your Business Reputation

Google is the #1 place for potential customers to read reviews that have been posted about your business. This is a highly powerful tool to help potential customers decide whether or not to contact you based on the reputation of your business. Unfortunately, most people only leave reviews when they have a poor experience, but you can change that by proactively asking your happy customers to leave a review for your business. If your business is temporarily closed or scaled back it might be a great time to reach out to your existing clients to ask that they leave reviews for your business on Google. You can use this time to build an excellent reputation, so when you return to normal operation your new customers can be assured they have found a reputable business to provide for their needs.

Build a Great Online Reputation

 

Customer Voice by SpinnerMedia

Build your online reputation by proactively requesting reviews from your customers with our easy to use software, Customer Voice.

Build a Great Online Reputation

 

Customer Voice by SpinnerMedia

Build your online reputation by proactively requesting reviews from your customers with our easy to use software, Customer Voice.

Post Highly Visible Updates

Being that your GMB profile is highly visible it can be a great way to keep your customers informed of news and updates about your business. Creating regular posts will show that your business is active and makes the effort to keep information current. Currently, Google even provides a “COVID-19 update” post type in case you want to provide updates on how your business is responding to the current situation. Besides this type of update you can also create “Offers”, updates on “What’s New”, “Events”, and even list your “Products”. These posts even allow you to add call to action buttons like “Buy”, “Call Now”, “Sign Up”, “Book”, “Learn More”, and several others. This can help you to quickly direct customers exactly where you want them to go without them having to find their way around your website.

Besides posting updates, events, and products Google My Business also allows you to share photos of your business or even create ads to run on Google.

Instantly Message Customers

Customers will have questions, and the will want answers quickly. One really great feature of GMB is the messaging feature. If customers send a message, post a question, or just need your help you can use the Google My Business mobile app to quickly respond with the information they need. Being easily accessible and responsive will really go a long way to winning new customers.

Wrapping Up

Google My Business is a fantastic, free tool to get your business seen by potential customers and drive more traffic through your doors. But, it takes ongoing effort to make your GMB profile shine and to be useful to your customers. Use this time to establish and polish your presence on Google, but don’t stop there. Create a strategy and a process to manage your profile and keep it fresh.

At SpinnerMedia, we understand that you have a business to run, and these online marketing activities, while essential, take time and effort. If you need help managing this for your business, contact us to see how we can help you.