So, you’ve heard the term “SEO” a bunch of times, whether from us or from other articles, talking about how to improve on it, the results it can provide, and so much more. However, do you actually know what is SEO itself? If you don’t, then you’re in luck.
Today, we’re bringing you through the basics of SEO, focusing on what SEO really is and more:
What Exactly Is SEO?
SEO, or Search Engine Optimization, is the process of optimizing a website to improve its ranking in search engine results pages (SERPs). This is done by optimizing aspects of the website, such as content, HTML, and other factors that influence how a website is ranked by search engines.
Why Is SEO So Important?
There are a few reasons SEO is so important:
First, it helps you reach more potential customers. With a well-optimized website, you can appear higher in search engine results, giving you more visibility and opportunities to engage with potential customers.
Second, SEO helps you build trust and credibility. People tend to trust sites that appear higher in search engine results, so optimizing your website can help build trust with potential customers. Additionally, SEO is also an effective way to build credibility, as it shows potential customers that your website is up-to-date and relevant.
Third, SEO helps you increase website traffic. By optimizing your website, you can draw more people to your page, increasing the chances of them becoming customers. Additionally, SEO can help you target specific groups of customers, allowing you to tailor your content to those who are more likely to be interested in your product.
Lastly, SEO can help improve your brand’s overall visibility. If you consistently appear in search engine results, it will help you build a strong presence online and establish your brand as an authority in your industry.
How Do I Do SEO?
To help you get started with SEO, here are a few general things you can do:
The first step is to research your target keywords. You want to select keywords that are relevant to your website and that have a good search volume. You can then create content around those keywords, such as blog posts, articles, or web pages. You should also optimize the content that you create with the target keywords by including them in the titles, meta descriptions, headings, and body of the text.
Once you have created content around your target keywords, you should then focus on link building. Link building is the process of acquiring links from other websites to your own. This helps to boost your website’s visibility and is an important part of SEO. You can acquire links through guest posting, directory submissions, and social media.
Another key part of SEO is on-page optimization. This involves optimizing your website for search engines by making sure that your website is easy for search engine crawlers to crawl and index. This includes optimizing titles, meta descriptions, headings, and URLs. It also involves ensuring that your website is mobile-friendly and has a fast loading speed.
Finally, you should also focus on technical SEO. This involves making sure that your website is properly indexed by search engines and that it is accessible and crawlable. This includes optimizing your robots.txt file and your XML sitemap. It also involves optimizing your website’s structure and its internal links.
That’s all there is to it! Of course, how you do SEO, or rather, how you plan and implement your SEO strategy, can evolve over time. Regardless, the end goal is the same: to push your website’s rank up as high as possible! And, the higher your website’s rank is, the easier it will be for you to achieve all the goals you have in mind, from boosting your traffic and sales down to improving credibility and so much more.
SpinnerMedia is your go-to expert full-service digital marketing partner that offers website design and so much more to help you maximize your online presence. If you are looking for SEO services in Atlanta, get in touch with us today!