In a previous post we wrote about setting a good impression with the design of your business cards. In that post we recommended using an email address for your business that uses your own domain instead of a free email account like “@yahoo.com” or “@aol.com”, for example.

It is quite frequent that business owners will use a free email provider for their business, and create an email account like “mybusinessname@yahoo.com” for customers to use to contact them. It’s understandable why business owners do this.

  1. Well, it’s free. When starting a business you may need to run as lean as possible and pay only for the essentials.
  2. It’s easy. Free email accounts can be setup within minutes. Knowing where to even get started with setting up email with your own domain can seem daunting, especially if you are not tech savvy.

How Using A Free Email Account Can Cost You

While a free email service is free of out of pocket costs you might want to consider how it might cost your trustworthiness as a business. Customers are looking for your products and services. If they find that your business email address is through a free email service the impression is set that you might be an individual that hasn’t setup a legit business, or maybe just new business without experience. Something as simple as your email address can make potential customers think twice about choosing your business or your competitor.

How To Get Email With Your Own Domain

If you already have a website with your own domain you can likely add email service with that same domain with your host provider (for example: godaddy.com, hostgator.com, etc). Sometimes they will include email accounts with your hosting plan, so it is just a matter of setting it up. While this will take care of giving your business a trustworthy email address they may not be as easy for you to use or they won’t include other useful features.

At SpinnerMedia we recommend using G Suite by Google. We even use it for our own business. There are many reasons that we like G Suite, but in this article we are focusing just on the Gmail part of G Suite. You may have just read “Gmail” and thought, “wait a minute…isn’t Gmail one of those free email services?” The answer is “Yes”, and “No”. Anyone can setup a free Gmail account which will give you a an email address like “bob@gmail.com”. This is not what we are recommending for your business.

Why G Suite?

G Suite provides Gmail and its related services for use by businesses with their own domain, so you can use Gmail to create an email address like “bob@mybusinessname.com”.

Gmail is secure and it is easily accessible from any computer or on your mobile device using the Gmail app, so you will be able to impress your customers with your fast response. Gmail is integrated with Google Calendar (also included in G Suite) which makes it easy to schedule and manage meetings with your customers.

G Suite also includes the ability to create Groups. Each group has its own email address which can distribute incoming messages to any of your Gmail addresses that you include in the group. This allows you to create public facing email addresses like “info@mybusinessname.com” or “support@mybusinessname.com” without having to may for additional licenses.

Gmail also has all of the standard features that you might expect to see in business email tools like Microsoft Outlook such as the ability to create a professional signature line to include in each email, custom filtering rules, out of office notifications, email forwarding and more.

Finally, you might we wondering how much this costs. G Suite (which includes a lot more than just Gmail and the few other features we mentioned here) is currently only $6 per user per month for the Basic plan which includes 30GB of storage. This allows you to scale as needed. If you are a one-person business you would just need to pay the $6 per month for your one email address and up to 30GB of storage. Just hired your first employee who needs an email address? Now you’re just paying $12 per month for both of your email address and 60GB of storage (each user has they own 30GB storage limit).

G Suite is a fantastic tool for your business. It’s secure, low cost and easily accessible all while making your business look and communicate like a trustworthy, professional business.

We will be writing more articles about the other benefits of G Suite for your business, so stay tuned.

Like a Customer Magnet.

Your website is the best opportunity you have to make a great first impression to your potential customers on the web. Your customers want the information they need quickly, and they want to feel like they can trust you when they visit. Your website should not only look professional, but it should provide the best possible customer experience. Wow your customers with a beautifully easy to use and professional looking website.

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Build Trust & Confidence.

When customers are searching for businesses like yours they want to feel that you are trusworthy and have a good reputation before they even contact you. Our software suite can help you establish and grow a strong online presence and stand out against your competition.

Listing Optimization Suite by SpinnerMedia

There are multiple websites that list information about your business whether you realize it or not. With 81% of consumers searching for products/services before entering a place of business it is important that your business details are listed accurately across the web. Take control of how your business is represented across the web with our listing optimization tools.

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Listing Optimization Suite by SpinnerMedia

Consumers look for proof that your business is best and most trustworthy place to shop before they even contact you. They do this by viewing ratings and reviews of your business on popular websites like Facebook, Google, Yelp and many others. They also look to see if they can quickly find essential information like contact information, directions, hours, etc. Our reputation management tools help you to monitor online reviews, social mentions, listing accuracy and even keep an eye on your competition. Get proactive about your online reputation.

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Listing Optimization Suite by SpinnerMedia

If you are not actively getting online reviews from your customers, just one negative review can cost your business new customers. With our customer voice tool you can proactively get lots of positive reviews from your happy customers which will outweigh that lonely negative review. Show consumers how popular your business is with your happy customers.

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Listing Optimization Suite by SpinnerMedia

Managing social media for your business can be difficult. To stay visible and relevant you need a consistent steam of engaging content posted on all of your social accounts. With our social marketing tool you can discover relevant content to share, create and schedule your posts across your social accounts in one place, and monitor what your customers are saying about your business.

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